Formerly known as Powermatrix Ltd in the UK, Enerex announces a major rebranding to reflect the company’s evolution into a trusted data platform for competitive energy markets globally, focused now for the UK.
Energy Markets Are Data Markets
Our world, and the energy that powers it, is undergoing profound change. An energy transition has begun, characterized by distribution over centralization, decarbonization over fossil fuels, and digitalization over manual processes. The energy economy is becoming a digital marketplace for information.
Do consumers have information about the products and services in the market? Do suppliers get the information they need from channels to transact efficiently and transparently? Do channel partners trust the information they receive from suppliers is accurate?
Nate Richards, Enerex’s CEO stated that:
|“Energy markets are fundamentally driven by the secure, trusted exchange of information. From the union of these two ideas: Energy and Exchange, we draw our name: Enerex. It is a simple name, but one that has the power to become a ‘verb’ in the industry. Our ambition at Enerex is to connect PEOPLE through TECHNOLOGY to increase TRUST in retail energy MARKETS. Today, energy markets lack trust; they lack connectivity; they act in fear of commoditization, instead of a drive for innovation. We have come a long way from the wild west of early deregulation woes, but today’s retail energy marketplace remains plagued with inefficiencies. This reduces the savings to consumers which threatens to undermine the promise of restructuring. The lack of connectivity between partners in the sales channel results in an unsustainable cost of customer acquisition. We are a multi-hundred billion-pound industry, powered by Excel and email. Enerex looks to change all this through its secure hub for trusted data exchange.”|
With this new name, Enerex puts forth the idea that for retail energy to thrive, it must be matched by a connected, digital marketplace for data. We call on all market participants: Suppliers, Brokers, Consultants, Aggregators, Community Choice, Mass Markets, and Digital channels to join us in the quest to connect the industry around a common data platform, and thus bring about the benefit of greater energy efficiency.
Enerex seeks to empower the architects of our energy future: Suppliers, TPI’s, the Customer and other utility market participants with secure access to accurate information through our trusted data platform.
About the Enerex Brand
The new brand takes as its logo a representation of data connections, reinforcing the commitment to pioneering a connected data ecosystem where partners can easily “plug-in.” Additionally, the update to Enerex’s color theme also reflects their dedication to evolving to the ever-changing energy market. In RGB color space, hexcode #A4004A represents the color Magenta, and can be found throughout all Enerex branded websites and marketing. Moreover, #A4004A is how we talk about our culture at Enerex. It stands for “All for one; one for all.” It captures our sense of unity, teamwork, commitment to shared success, willingness to help.
Enerex Products and Services
Sparkplug is the #1 retail energy sales platform in the world, powering over 130 TPIs (I&C and Resi Business) energy transactions with offerings for all different types of TPIs including – Brokers, Aggregators, Group Purchasing Organisations, Mass Markets (Field Sales, Call centre) and Digital channels (online shopping sites).
CRAFT is a secure, cloud-based platform for Retail Energy Suppliers, that provides accurate commissions & reconciliations management, detailed analytics, real-time reporting and ultimately, helps your organization grow your top and bottom line by strengthening partnerships with your TPIs.
COMING SOON – Exchange is the only secure connectivity solution for retail energy data, allowing brokers and suppliers to exchange information via a trusted central hub.
COMING SOON – Propeller is the most comprehensive sales management solution for retail energy suppliers, connecting their sales channels (Direct, Indirect, Mass Markets and Digital) to their back-office operations (pricing, credit, risk, EDI, CIS and billing).
COMING SOON – Generator is a unique addition to any TPIs website providing a e-commerce flow for end-users of energy, as well as promo code functionality making it an agent-management solution, allowing a turnkey self-service solution for a TPI to drive retail energy sales.
COMING SOON – Customer Connect is a branded customer-facing solution, allowing brokers and suppliers to provide a comprehensive data management platform to their end-user customers.
is revolutionizing how the world buys energy, connecting all aspects of the energy value chain through one trusted data platform so consumers can better understand their energy choices and transact in a secure, efficient, and transparent ecosystem.
Joseph Monroy, Marketing Coordinator
(0208) 004 9048